Campaign Management
Move people with truth—not panic.
Rethink Trafficking helps mission-driven teams run clear, credible campaigns around trafficking-adjacent issues—without sensationalism. Our strategic edge is that we know how campaigns land in real communities, not just in board rooms: we’ve built and supported peer-led programming, worked in spaces where trust is fragile, and we’re fluent in the “messy middle” where most campaigns accidentally lose credibility.
What makes us different
Peer-informed credibility: messaging shaped by real-world experience, not stereotypes
Hard-to-reach lens: we design campaigns that speak to (and don’t alienate) stigmatized or overlooked groups
Definition-first clarity: we reduce confusion between trafficking, exploitation, smuggling, and consensual sex work—so your campaign stays accurate
Reality-based tone: no trauma-drama, no moral panic—just clarity, dignity, and practical action
Trust-building > virality: we optimize for long-term credibility, partner alignment, and sustainable engagement
What we help with
Campaign strategy + key messages: simple, sharp narratives grounded in real conditions
Content + collateral: social posts, one-pagers, landing-page copy, email sequences, short scripts
Media + narrative support: help you engage press confidently and cooperatively while protecting survivors—setting boundaries, shaping talking points, and keeping your story from being sensationalized or used out of context.
Stakeholder alignment: keep partners speaking the same language (and avoid unforced errors)
Community education assets: myth-busting, “what it is / what it isn’t,” clear action steps
Launch support: timelines, light project management, coordination—no overcomplication.
Ready to launch? Let’s build the plan.
FAQ
What’s different about Rethink’s approach to research?
We’re reality-based and peer-informed. We help keep research grounded in clear definitions and lived context—so findings don’t drift into stigma, moral panic, or “paper-only” conclusions.
Why bring Rethink in if we already have an academic or evaluation team?
Because we complement them. We add field pattern-recognition, community credibility, and a practical lens that strengthens recruitment, interpretation, and the usefulness of outputs for programs and partners.
What kinds of research are you best suited for?
Projects where trust and framing matter: needs assessments, program evaluation, qualitative interviews/focus groups, community listening sessions, and research-practice partnerships—especially involving stigmatized or hard-to-reach populations.
How do you keep research accurate without sensationalizing trafficking?
We anchor the work in clear definitions, pressure-test assumptions, and prioritize language that’s respectful and precise—so you get data that’s cleaner and conclusions that actually help.
Can you help us reach participants who don’t trust systems?
Yes—that’s a core strength. We support engagement strategies that reduce friction, increase credibility, and protect participant dignity and safety.
What do you actually deliver?
Usable outputs: refined framing/definitions, edits to interview guides or surveys, recruitment + engagement recommendations, a synthesis memo, and clean public-facing materials (briefs, slides, talking points) that travel well.
Do you lead the research?
Usually we support it. We plug in where we add the most value—design, language, recruitment approach, interpretation, and translation—while your lead team owns the project.
Can you translate findings into practice and training?
Absolutely. Turning research into training-ready takeaways and program decisions is one of the main reasons teams bring us in.
